Alaska and Hawaiian Airlines Secure Key Integration with Single Operating Certificate
Hawaiian Airlines has officially integrated with Alaska Airlines under a single operating certificate, a development that marks a significant change for both airlines. This integration is expected to enhance operational efficiency and improve services across the network, particularly in and out of Hawaii.
Leadership Changes Following Integration
With the new structure in place, several leadership roles have been established in Honolulu. Key appointments effective immediately include:
- Diana Birkett Rakow: Formerly the executive vice president of public affairs and sustainability at Alaska Airlines, she now takes on the role of CEO of Hawaiian Airlines. She succeeds Joe Sprague, who is retiring after a notable tenure with Alaska Air Group.
- Jim Landers: Previously the senior vice president for technical operations at Hawaiian Airlines, he steps into the position of head of Hawai‘i operations.
- Shelly Parker: The former vice president of station operations and inflight at Horizon Air, she assumes the role of head of Hawai‘i guest operations.
These leaders will work closely with the existing Honolulu team to ensure a smooth transition as the combined organization aims to enhance its customer experience and operational performance.
Impact on Hawaiian Airlines and Alaska Airlines
The integration is part of a larger strategic effort by Alaska Airlines to fortify its brand and operational capabilities. By aligning both airlines under a single operating certificate, they aim to streamline processes and effectively serve their customers better.
This transition signifies a new chapter for Hawaiian Airlines as it continues to adapt and thrive within the competitive aviation landscape.
