Nintendo and Fujifilm Launch Super Mario Instax Mini Link 3 Bundle for Holidays
Nintendo and Fujifilm have teamed up to launch a unique limited-edition bundle this holiday season. The Super Mario-themed Instax Mini Link 3 bundle is designed to resonate with fans of the beloved Mushroom Kingdom. Released on October 30, 2025, the bundle fuses instant photography with captivating gaming elements.
Product Features of the Super Mario Instax Mini Link 3 Bundle
The centerpiece of this bundle is the Instax Mini Link 3 printer, housed in a playful Super Mario Question Block silicone case. The printer connects to smartphones via Bluetooth and is compatible with the updated Instax Mini Link app, where users can access Super Mario-themed frames, stickers, and creative tools.
- Price: $159.99 in the U.S.
- Includes high-resolution prints (800×600) on Instax Mini film.
- Printing time: As quick as 15 seconds.
- Supports USB-C charging.
- Compatible with all Instax Mini Link models and Nintendo Switch devices.
This easy-to-use printer does not capture images itself; instead, it prints images from smartphones or transferred Nintendo Switch screenshots. Users can also use 3D AR effects and various Nintendo character templates for personalized outputs.
Enhancements to the Instax Mini Link App
The release coincides with a significant update to the Instax Mini Link for Nintendo Switch app, which is available for both Android and iOS. Newly added features include:
- Instax AiR Studio: Personalizes prints using elements from the Super Mario universe.
- Click to Collage: Captures six images within three seconds to create a single collage print.
These enhancements build on the app’s original capabilities, promoting creativity and social sharing among gamers. Users can easily transfer screenshots from their Nintendo Switch to their smartphones for editing before printing.
Market Dynamics and Consumer Appeal
This limited-edition bundle is strategically positioned for the holiday season, appealing to both nostalgic ’90s kids and current Nintendo fans. The price of $159.99 reflects its collectible nature, aimed at capturing holiday gift market interest. Availability includes key retailers like Amazon, with potential variations in international pricing.
Analysts expect this collaboration to boost sales for both companies. It emphasizes the increasing demand for themed tech accessories and hybrid digital-physical products in the market. By merging Fujifilm’s instant print technology with Nintendo’s iconic intellectual property, this bundle stands as an innovative offering that enhances user engagement and creates lasting memories.
