Legendary Canadian Entrepreneur Alex Tilley Passes Away at 87
Legendary Canadian entrepreneur Alex Tilley, known for creating the iconic Tilley Hat, passed away on October 28, 2025. He died due to heart failure at the age of 87 in Muskoka, Ontario.
Alex Tilley: Pioneer of Practical Outdoor Gear
Born on January 8, 1938, in Mount Albert, Ontario, Tilley was raised in Kitchener and Sudbury. He graduated with a B.A. in Economics and Psychology from the University of British Columbia. Before becoming an entrepreneur, Tilley worked as an art dealer for 15 years in Toronto.
In 1980, he invented the Tilley Hat, which addressed his frustration with the lack of suitable sailing hats. This innovative design featured a floating, water- and mildew-resistant cotton that became an instant favorite among sailors and outdoor enthusiasts worldwide.
Impact on Canadian Culture
Tilley’s company, Tilley Endurables, became synonymous with quality Canadian-made outdoor clothing. Tilley Endurables proudly manufactured its products in Canada and supplied hats to the Canadian Armed Forces during the Gulf War. Tilley was committed to high standards in customer service, offering a lifetime guarantee on his hats.
- Founded Tilley Endurables
- Supplied the Canadian Armed Forces
- The first Tilley Hat was launched in 1980
- Sold the company in 2015
Tilley’s dedication to craftsmanship and customer satisfaction endeared him to many Canadians. His memorable advertisements, including the humorous elephant campaign, further solidified his reputation in popular culture.
Philanthropic Efforts and Community Engagement
Outside of his business endeavors, Tilley was passionate about supporting young entrepreneurs. He refused to manufacture his products overseas, demonstrating a commitment to Canadian jobs and craftsmanship. His volunteer work included partnerships with various organizations, such as:
- Canadian Cancer Society
- Street Kids International
- Sir Edmund Hillary Foundation of Canada
- Rotary International
Through his initiatives, Tilley inspired countless individuals. He often spoke to business students, sharing insights from his journey and encouraging them to navigate their paths effectively.
Legacy of Alex Tilley
Alex Tilley is survived by his wife, Hilary Clark Cole, daughters Karen and Alison, stepchildren Graham and Melanie, and grandchildren Elia and Jack. His brother, John Tilley, along with numerous cousins, friends, and former colleagues, will miss him greatly.
His life exemplified a spirit of curiosity, creativity, and kindness. As a celebrated sailor and traveler, Tilley embraced life’s genuine pleasures, making a positive impact on those around him.
A family celebration of life will occur in the summer of 2026. In lieu of flowers, loved ones encourage acts of kindness and time spent outdoors—a tribute to Tilley’s adventurous spirit.
