Iconic hat company founder Alex Tilley passes away
Alex Tilley, the renowned founder of the iconic Canadian hat company, Tilley Endurables, has passed away at the age of 87. Tilley was celebrated for creating the famous Tilley hat in 1980, designed specifically for outdoor enthusiasts.
Legacy of the Tilley Hat
The Tilley hat is recognized for its classic beige color and wide brim, essential for protecting wearers from the elements. Tilley Endurables has expanded its product range over the years, offering many items with lifetime guarantees, emphasizing the company’s commitment to quality.
Business Journey and Acquisition
In 2015, Tilley announced his plans to retire and sell the company. Tilley Endurables was acquired by U.K.-based Hilco Capital before being sold to Gibraltar & Co. in Toronto in 2018.
Tributes to Alex Tilley
Joe Mimran, chairman of Tilley Endurables, praised Alex Tilley as “an inventor, an adventurer, and a true Canadian original.” He highlighted Tilley’s dedication to excellence and the company’s enduring philosophy.
- Founded Tilley Endurables in 1980.
- Innovative design tailored for outdoor enthusiasts.
- Products often come with lifetime guarantees.
- Company passed through multiple owners since Tilley’s retirement announcement.
Alex Tilley’s spirit of innovation and dedication will continue to influence Tilley Endurables as it evolves for future generations. His legacy embodies integrity, durability, and authenticity, hallmarks of the brand he built.
