Generational Divide Unveiled as Brits Decide on Their Favorite James Bond
The recent survey on British viewers’ favorite James Bond actors highlights a notable generational divide. While younger audiences suggest Roger Moore as the ultimate 007, older generations favor Sean Connery.
Survey Insights into Favorite James Bond Actors
Conducted by the Freeview channel Great, the survey involved 2,000 TV viewers across the UK. It reveals preferences that differ significantly by age group.
Generational Preferences for James Bond
- Sean Connery
- Roger Moore: 23%
- Daniel Craig: 9%
Among younger viewers (ages 18 to 27), 22% chose Moore as their favorite Bond, while only 19% selected Connery. Meanwhile, Craig captured just 3% of this demographic’s votes. For Millennials, Moore was the favorite at 26%, ahead of Connery at 25% and Craig at 5%.
Older Generations Embrace Connery
For those aged 55 and older, Sean Connery is the clear favorite. A remarkable 38% of viewers in this age group selected him as their top choice. Among the 65 to 75 age bracket, 45% identified Connery as their number one Bond.
Broader Context of Action Heroes
The survey also examined overall favorite action heroes. Bruce Willis was ranked highest, with 32% of viewers selecting him. Connery and Moore followed closely behind as Britain’s second and third most-loved action stars.
- Top Action Heroes:
- 1. Bruce Willis: 32%
- 2. Sean Connery: 27%
- 3. Roger Moore: 23%
- 4. Harrison Ford: 22%
- 5. Sylvester Stallone: (Rocky, Rambo)
- 6. Keanu Reeves: (John Wick)
- 7. Liam Neeson: (Taken)
TV Viewing Habits and Preferences
The survey findings reveal that older viewers feel neglected by modern TV producers, with 26% reporting they feel overlooked. Despite this, they watch more television than any other age group, averaging nearly four hours daily.
The report accompanies the relaunch of the Great TV Network, which aims to cater to older audiences who enjoy classic programming. Marketing director Kate Gartland emphasized the enduring popularity of older action stars and nostalgic shows, indicating a commitment to reviving treasured British television for viewers.
