Huda Beauty Ends Partnership with Influencer Huda Mustafa After Livestream Controversy
Huda Beauty has officially severed its partnership with influencer Huda Mustafa due to a significant controversy that erupted recently. This decision follows a backlash related to Mustafa’s reaction to a racial slur during a live streaming event, raising questions about accountability in influencer marketing.
Huda Beauty Ends Partnership with Huda Mustafa
In an official statement shared on Instagram, Huda Beauty, founded by makeup artist Huda Heidi Kattan, expressed disappointment over Mustafa’s behavior. The brand emphasized that “kindness and humanity are at the heart of everything we do.” They asserted that Mustafa’s conduct does not align with the company’s values or principles.
- The statement described the recent actions of Huda Mustafa as “deeply upsetting.”
- Huda Beauty also committed to removing any related content from their social media platforms and in-store displays.
- The brand highlighted the importance of accountability in such matters and hopes for meaningful changes to emerge.
Details of the Livestream Controversy
The controversy began during a livestream in which Huda Mustafa and her boyfriend, Louis Russell, received an offensive call. A viewer used a racial slur while referencing Mustafa’s Love Island co-star, Olandria Carthan. Mustafa and Russell laughed briefly before ending the call, which many found inappropriate given the nature of the comment.
Olandria Carthan’s Response
In response to the incident, Olandria Carthan took to her Instagram stories. She condemned the use of the racial slur, calling it “unacceptable.” Carthan stated:
- “Words like that carry generations of pain.”
- She emphasized the need for real accountability and awareness in the community.
Huda Mustafa’s Apology
After facing significant backlash, Huda Mustafa addressed the issue on X (formerly Twitter). In her post, she acknowledged her reaction to the racial slur and expressed regret. Mustafa stated that she respects Olandria Carthan deeply and condemned the use of such language.
She explained her initial reaction was due to being caught off guard and was not a reflection of her beliefs. Mustafa encouraged the individual responsible for the comment to reflect on the harm caused.
This incident has sparked a broader discussion on social media about the responsibilities of public figures in addressing sensitive topics during live engagements.
