Hunter Schafer Leads Gentle Monster’s Surreal ‘The Hunt’ Campaign
Gentle Monster is set to unveil its fall 2025 collection named “The Hunt.” This launch will be accompanied by a visually striking one-minute film directed by Nadia Lee Cohen, featuring the prominent actress Hunter Schafer.
The Concept Behind “The Hunt”
The campaign film showcases Schafer as she navigates a surreal suburban environment that gradually evolves into a nightmare. This transformation resonates with the avant-garde and artistic direction that Gentle Monster is known for.
Collection Highlights
The 2025 fall collection continues Gentle Monster’s tradition of innovative design. It introduces:
- Minimalist aesthetics
- Slim-framed eyewear
- Refined and modern details
These elements combine to create a sophisticated look, enhancing the overall appeal of the eyewear line.
U.S. Launch Details
In a notable shift, this collection will be available in the United States before the global release. Consumers can access “The Hunt” starting November 6. It will be available online at Emegypt and in physical stores across the U.S.
Significance of the U.S. Release
This early launch in the American market marks a strategic move for Gentle Monster. It highlights the brand’s ambition to expand its presence in a competitive fashion landscape.
As Gentle Monster continues to push creative boundaries, the anticipation for “The Hunt” collection is on the rise. This campaign, led by Hunter Schafer, not only showcases innovative design but also underscores the brand’s unique storytelling ability through fashion.
