Rising Costs Close Rock ‘N’ Roll Pizza, One Location Remains Open
The Rock Wood Fired Pizza, a notable pizza chain founded in Tacoma, Washington, will close six of its seven locations. This decision reflects the ongoing economic challenges affecting the restaurant industry.
Closure Announcement
The Rock Wood Fired Pizza made the announcement via a Facebook post, expressing their sorrow over the closures. The restaurants in Renton, Covington, Federal Way, Puyallup, Tacoma, and Lacey will shut down. Only the Auburn location, known for its vibrant atmosphere and consistent service, will remain operational.
Reasons for Closure
Co-founder Don Bellis cited rising minimum wages, increased commodity costs, and escalating rent as key factors in their decision to close. He emphasized that these economic pressures made it challenging for the restaurants to continue operating.
Legacy of The Rock
The Wood Fired Pizza chain was established in 1995 by Don Bellis and Jay Gigandet, originally named The Wedge. Their inspiration came from a wood-fired pizza restaurant in a small coastal town in New England. The name change occurred as they created a Rock ‘n’ Roll-themed atmosphere, featuring music from legendary bands.
Brand Identity and Menu
Throughout its history, The Rock has built a unique brand. The decor is infused with Rock ‘n’ Roll memorabilia, featuring images of famous musicians. Menu items are creatively named after songs and bands, contributing to the overall theme.
- Free Bird Sandwich
- Stairway to Heaven specialty sauce
The menu is categorized into segments inspired by music, including “Opening Acts,” “Main Stage,” and “Bonus Acts.” This creative approach attracted many fans over the years.
Franchise Development
The Rock expanded over the years, eventually claiming locations in Washington, Oregon, Colorado, and Texas. However, it has now dwindled to just seven locations in Western Washington.
Community Engagement
The Rock has also been actively involved in local causes, further solidifying its connection to the community it serves. Despite its struggles, it has managed to leave a lasting impact on its patrons and the broader Tacoma area.
