Rising Costs Shut Rock ‘N’ Roll Pizza; One Location Stays Open
The Rock Wood Fired Pizza, a well-known chain that began in Tacoma, Washington, is experiencing significant operational changes. Due to economic pressures, the company has announced the closure of six out of seven locations, with the sole remaining branch in Auburn continuing to serve customers.
Closure Announcement
The decision to close was shared via a Facebook post, expressing regret over the impacted locations. The branches in Renton, Covington, Federal Way, Puyallup, Tacoma, and Lacey will cease operations, highlighting the struggles many restaurants face today.
Reasons for Closure
Co-founder Don Bellis outlined several factors contributing to this difficult decision. Key reasons include:
- Rising minimum wages
- Increasing commodity costs
- Escalating rent
These economic challenges have made it increasingly tough for the restaurants to remain viable.
Legacy of The Rock
The Rock Wood Fired Pizza, which opened in 1995, was co-founded by Don Bellis and Jay Gigandet. Initially named The Wedge, this pizza chain used inspiration from a New England wood-fired restaurant. The brand evolved into its current identity, embracing a Rock ‘n’ Roll theme with vibrant decor and music.
Brand Identity and Menu
Through the years, The Rock has established a distinctive brand that combines music and dining. The decor features Rock ‘n’ Roll memorabilia, showcasing legends of the music industry. Menu items creatively reference famous songs and artists, creating a unique dining experience.
- Free Bird Sandwich
- Stairway to Heaven specialty sauce
Menu segments emulate a concert, including categories like “Opening Acts,” “Main Stage,” and “Bonus Acts.” This imaginative approach has garnered a loyal fan base over time.
Franchise Development
Originally expanding into various states, including Oregon, Colorado, and Texas, The Rock now operates only in Western Washington with seven locations remaining. The shrinking footprint of the franchise illustrates the challenges faced within the restaurant industry.
Community Engagement
Despite its declining presence, The Rock has maintained a strong connection to the local community. The chain has been active in supporting various local causes, ensuring lasting ties with its patrons and the Tacoma area.
As The Rock Wood Fired Pizza navigates these changes, its commitment to quality service and community engagement remains evident, particularly in its surviving Auburn location.
