John Lewis Teases 2025 Christmas Advert with Major Clue as Fans Decipher Song Choice

Fans are eagerly anticipating the 2025 John Lewis Christmas advert after the company released a teasing hint over the weekend. The post, made on November 2, includes a hand setting up a record player alongside a brief music snippet. It carries the caption: “Dropping soon. 04.11.25.”

Excitement Builds for the 2025 Christmas Advert

John Lewis’s partner company, Waitrose, fueled the excitement by commenting, “The best time of the year.” This led to various reactions on social media, with one fan exclaiming, “Omg an early one?!! You’re spoiling us!”

Decoding the Music Snippet

Even though the teaser features only a single chord, fans are attempting to identify the song. The primary suggestion is “Where Love Lives” by Alison Limerick, a track from 1990. Other mentions include Dolly Parton’s classic, “9 To 5.”

Members of the My John Lewis rewards scheme will have the opportunity to view the advert early, enhancing the anticipation surrounding its release.

Tradition of Early November Releases

The teaser points to a potential shift in the release schedule for 2025. If the date holds, it marks a significant change as it would be one of the earliest releases in the company’s history.

Release Date Trends

Historically, John Lewis ads have premiered in December, with earlier releases typically falling in mid-November. Below is a summary of previous years:

The 2025 advert may coincide with the early release of 2021, of which both would launch within the first week of November. This marks a departure from the recent pattern of Thursday releases for the past four years.

Keep an eye out for the unveiling of the John Lewis Christmas advert on November 4. Exciting changes and surprises are on the horizon!