Discover Alison Limerick the Voice Behind the 2025 John Lewis Christmas Ad
                                Alison Limerick, a notable figure in the dance music scene, has been confirmed as the artist behind the 2025 John Lewis Christmas advert. This much-anticipated ad will highlight themes of family and emotional connection through music.
Background of Alison Limerick
Born in London, Limerick began her musical career in the 1980s. Initially, she served as a backing vocalist, contributing to various projects, including the Grand Union Orchestra’s 1986 album, “The Song of Many Tongues.” She also participated in This Mortal Coil’s albums, “Filigree And Shadow” (1986) and “Blood” (1991).
Hit Single ‘Where Love Lives’
In 1990, she released “Where Love Lives (Come On In),” her debut solo single. The track became a club anthem, reaching number nine on the UK Singles Chart. It was later included in her debut solo album, “And Still I Rise,” released in 1992. This song will be featured in the forthcoming John Lewis advert, which tells the story of a teenage son expressing his emotions for his father through music.
Collaboration with Labrinth
The advert will showcase a reimagined version of “Where Love Lives,” produced by the talented artist Labrinth. Known for hits like “Beneath Your Beautiful” and “Earthquake,” Labrinth expressed his excitement in reinterpreting a classic for this iconic campaign.
Statements from Limerick and Labrinth
- Alison Limerick said, “I squealed when I heard that ‘Where Love Lives’ would be in the advert.”
 - She hopes that viewers will form an emotional connection with the song.
 - Labrinth stated, “It’s a big deal for me to be part of something embedded in British Christmas culture.”
 
Availability and Charity Initiatives
The new version of “Where Love Lives” will be released as a seven-inch single available at John Lewis for £14.99. The single will feature Limerick’s original version on side A and Labrinth’s interpretation on side B. All profits from sales will support the John Lewis Partnership’s Building Happier Futures programme, aimed at assisting individuals who have grown up in care.
Alison Limerick’s Continued Legacy
Following her breakout hit, Limerick achieved further success with three more tracks that entered the UK top 40, including “Make It On My Own,” “Time Of Our Lives,” and “Love Come Down.” Her contributions continue to resonate with audiences, especially during the holiday season.