Father and Teen Son Connect Through ’90s Club Hit in Heartwarming John Lewis Christmas Campaign
John Lewis has unveiled its Christmas advertisement featuring a touching narrative centered on a father-son relationship. This year’s campaign is notable for its focus on the bond between a teenager and his father. The ad showcases the son gifting his father a ’90s vinyl record, aiming to connect through shared musical memories.
Heartwarming Theme and Music
The soundtrack for this heartwarming advertisement is Alison Limerick’s 1990s club hit, “Where Love Lives.” British artist Labrinth has contributed a new interpretation of this classic track, adding a fresh perspective to the beloved song. This creative collaboration strengthens the emotional core of the campaign.
Visual Storytelling
Created by Saatchi & Saatchi, the advertisement features a scene where the father discovers an unopened gift marked with a note that simply says ‘Dad.’ As he unwraps the record, he is transported back in time, dancing in a nostalgic ’90s club. Flashbacks reveal intimate moments shared with his son when he was a toddler.
The ad culminates in a tender scene where the father and son share a heartfelt hug, conveying the warmth and joy of their connection during the festive season.
Creative Insights
- Rosie Hanley, Brand Director of John Lewis: She emphasized that this year’s campaign celebrates connection, memory, and the emotions that make Christmas magical.
- Franki Goodwin, CCO of Saatchi & Saatchi: He noted how pivotal music is to the John Lewis Christmas narrative, asserting that this year’s focus on the gift itself highlights its power to communicate emotions.
Emotional Response from Artists
Alison Limerick expressed her enthusiasm about the inclusion of her song in the advertisement, stating it could evoke new emotional connections with viewers. Labrinth, reflecting on his journey, expressed pride in reimagining a classic track for a brand he grew up admiring.
In conclusion, the John Lewis Christmas campaign stands out as a poignant reminder of the emotions tied to gifting. The combination of a classic track and heartfelt storytelling ensures that this year’s advertisement resonates deeply with audiences.
