Father and Son Forge Stronger Bond Over 90s Hit in Heartwarming John Lewis Christmas Advert
John Lewis has unveiled its much-anticipated Christmas advert, highlighting a touching father-son bond centered around a nostalgic ’90s vinyl gift. This festive campaign marks a significant departure, focusing on a paternal relationship for the first time.
Heartwarming Narrative
The advert features a teenager, initially appearing aloof, who seeks to connect with his father through a meaningful gift. This present, a vinyl record, serves as a bridge between generations. The soundtrack includes a new version of “Where Love Lives,” originally a ’90s club hit by Alison Limerick, reimagined by British artist Labrinth.
Emotional Journey
As the father unwraps the vinyl, he is transported back in time, recalling vibrant memories of dancing in ’90s clubs and cherishing moments with his son as a young child. The story culminates in a heartfelt hug, showcasing the depth of their connection.
Insights from John Lewis Executives
Rosie Hanley, the brand director at John Lewis, expressed, “This year’s campaign celebrates connection, memory, and the unspoken emotions that encapsulate the holiday spirit.” She hopes that the advert inspires customers to choose gifts that express their feelings.
Franki Goodwin, Saatchi & Saatchi’s chief creative officer, highlighted the significance of music in their campaigns, noting that this year’s gift itself takes center stage. “The track illustrates the power of a gift to convey unexpressed sentiments,” he said.
Artist Perspectives
Alison Limerick shared her excitement, stating, “I squealed when I heard that ‘Where Love Lives’ would be featured. Music brings people together, and I hope this advert will foster a deeper emotional connection with the song.” Labrinth echoed this sentiment, reflecting on the honor of reimagining a classic track for such a culturally significant advertisement.
Vinyl Release and Charitable Contribution
The vinyl will be available for purchase at Rough Trade locations within John Lewis stores. It includes Limerick’s original track on Side A and Labrinth’s rendition on Side B. Priced at £14.99, all profits will support the John Lewis Partnership’s Building Happier Futures program, which aids individuals who have grown up in care.
Conclusion
The John Lewis Christmas advert not only emphasizes the values of family and connection but also evokes a sense of nostalgia through music. This heartwarming campaign promises to resonate with viewers, reaffirming the magic of the holiday season.
