John Lewis Unveils Heartwarming 2025 Christmas Campaign Where Love Lives in Collaboration with Saatchi & Saatchi UK

John Lewis has officially launched its 2025 Christmas campaign, titled “Where Love Lives.” This year, the renowned retailer collaborates with Saatchi & Saatchi to communicate a heartfelt message about the significance of thoughtful gifting.

Key Elements of the Campaign

The advert features the iconic 90s track “Where Love Lives,” originally by Alison Limerick. This classic has been reimagined by globally acclaimed artist Labrinth, providing an emotional soundtrack to the campaign. The storyline revolves around a teenage son who uses music as a medium to express his love for his father, culminating in the tagline: “If you can’t find the words, find the gift.”

The Narrative Journey

The film starts on Christmas Day in a family home. The teenage son is absorbed in music, while the father is found cleaning up wrapping paper. Amidst the debris, he uncovers an unopened gift labeled ‘dad,’ which contains the vinyl record of “Where Love Lives.” As he plays the record, he is transported back to precious memories of the 1990s, dancing with friends and cherishing moments with his young son.

• Focus on the bond between a father and son.
• Use of nostalgic elements to evoke emotion.
• Emphasizes the power of music in expressing feelings.

Creative Insights

Rosie Hanley, Director of Brand for John Lewis, expressed that this campaign celebrates connection and memory. It aims to inspire customers to select gifts that convey their emotions effectively. Franki Goodwin, Chief Creative Officer at Saatchi & Saatchi, highlighted music’s central role in this year’s campaign, emphasizing the importance of gifting as a form of communication.

Artist Contributions

Alison Limerick shared her excitement about her song’s inclusion, hoping that audiences will forge a new emotional bond with the track. Labrinth reflected on how meaningful it is for him to reinterpret a classic for a brand that resonates with British Christmas traditions.

Availability of the Vinyl

The vinyl record featuring both Limerick’s original and Labrinth’s new rendition will be available starting November 4. It will be stocked exclusively at Rough Trade at John Lewis and is priced at £14.99. All profits will support the John Lewis Partnership’s Building Happier Futures program, aimed at assisting individuals who have grown up in care.

Ultimately, the John Lewis 2025 Christmas campaign seeks to encapsulate the emotions tied to gifting, making it more than just an exchange but a meaningful connection that lasts a lifetime.