John Lewis Launches Christmas Ad and Introduces Exclusive VIP Members Lounge
The festive season is officially underway as John Lewis launches its anticipated Christmas advertisement for 2025. This year, the campaign is titled “Where Love Lives,” with the theme revolving around the power of gifts in conveying unspoken feelings.
John Lewis Christmas Ad: Where Love Lives
The advertisement features a touching story of a teenage son who struggles to articulate his feelings for his father. The narrative unfolds with a nostalgic flair, highlighting the influence of music as a bridge between emotions. The ad ends with the poignant tag: “If you can’t find the words, find the gift.”
Soundtrack by Alison Limerick and Labrinth
Accompanying the visuals, an updated version of Alison Limerick’s hit song “Where Love Lives” plays. The reinterpretation by artist and producer Labrinth adds depth to the emotional narrative.
Key Highlights of the Ad
- Created by Saatchi & Saatchi.
- Features a father reminiscing about the past through music.
- Depicts a comforting relationship between father and son.
Throughout the advertisement, viewers are taken on a journey through the 1990s, showcasing the bond between the characters as they share a heartfelt moment. The music evokes powerful memories, creating a seamless connection between past and present.
Exclusive VIP Members Lounge
In tandem with the ad launch, John Lewis is enhancing customer experience by opening a new VIP Members’ Lounge at its flagship store on Oxford Street, London. This lounge caters to loyalty scheme members and offers various perks.
Benefits of the VIP Lounge
- Complimentary drinks and snacks.
- Mini massages available for relaxation.
- Members can bring two guests.
The establishment of this lounge highlights John Lewis’s commitment to rewarding loyalty, particularly as its membership has seen a notable increase of 13% over the past year. Members can book slots in advance, but the lounge is also open for walk-ins based on availability.
According to Rosie Hanley, the brand director, this year’s campaign aims to emphasize the magic of connection and memory during the festive season. Meanwhile, Franki Goodwin, the chief creative officer at Saatchi & Saatchi, remarked on music’s integral role in conveying the emotional weight behind gifting.
Overall, John Lewis’s Christmas campaign and new lounge aim to foster deeper connections during the holiday season, underscoring the importance of shared memories and sentiments.
