John Lewis Unveils Heartwarming Christmas Ad Featuring Nostalgic 90s House Music Track
This year’s John Lewis Christmas advertisement captures the essence of giving with a nostalgic touch. The two-minute ad, crafted by Saatchi & Saatchi, relives a delightful Christmas moment within a family home. It opens on Christmas Day as a father begins to clean up wrapping paper under the tree.
As he sorts through the remnants of gift-giving, he discovers an unopened present addressed to him. His son, observing nervously, watches as his father unwraps the gift to reveal a vinyl record of “Where Love Lives” by Alison Limerick, a classic from the 90s. The father eagerly places the record on his turntable, and as the music fills the room, he is transported back in time.
Nostalgic Moments and Heartfelt Connections
In a flashback, viewers see the dad in a lively club with friends, dancing joyfully. Suddenly, amidst the strobe lights, he spots his son in the crowd. The montage takes us through cherished memories of his son’s childhood, from first steps to being cradled as a newborn.
Bringing the story back to the present, a new version of the classic song by Labrinth plays in the background. The son, feeling slightly embarrassed, is drawn into an emotional embrace with his father, highlighting the bond they share. The ad concludes with the poignant message: “If you can’t find the words, find the gift.”
Promoting Thoughtful Gifting
John Lewis executives revealed that the ad emphasizes the significance of thoughtful gifting, especially when expressing love feels challenging. Shoppers can purchase an exclusive vinyl release of the original and Labrinth’s new version for £14.99. Additionally, John Lewis is introducing Rough Trade concessions in all 34 UK stores.
The brand is launching “Listening Lounges,” where customers can relax and enjoy a selection of tracks featured in John Lewis ads. A special VIP lounge will also open at the Oxford Street store, offering complimentary drinks and massages for My John Lewis cardholders, already facing demand with 2,000 bookings.
The Ad Launch: A Seasonal Tradition
The John Lewis Christmas advertisement has become a cultural touchstone, marking the start of the festive season. This year’s offering is the company’s 18th holiday ad, continuing to captivate audiences. Innovative storytelling and emotional narratives have become hallmarks of these commercials, with a budget of approximately £7 million allocated this year for production and promotion.
The ad will premiere on November 4 at 6 AM via the John Lewis app, followed by a YouTube release at 7 AM. For traditional media, the advertisement will first air during the finale of “The Great British Bake Off” on Channel 4.
Featured Products from the Advertisement
In addition to the touching narrative, viewers can find several products featured in the ad, available for purchase:
- Adidas trainers – £51.99
- Converse trainers – £65
- John Lewis floor lamp – £130
- John Lewis unlit Christmas tree – £250
- Technics turntable – £799
- Xmas tree red wrapping paper – £4
- Record player tree decoration – £10
- Droplet bauble – £8
As the holiday season approaches, John Lewis continues its tradition of creating memorable and heartwarming narratives that resonate with shoppers. This year, the blending of nostalgia, familial love, and music aims to inspire thoughtful gifting during the festivities.
