Twitch Leadership Shake-Up as Global Head of Communications Michelle Scully Resigns
Twitch, the Amazon-owned streaming platform, is undergoing a significant leadership change with the resignation of Michelle Scully, its Global Head of Communications. Scully will leave her role after 18 months, marking an important transition for the company.
Background of Michelle Scully
Michelle Scully joined Twitch in March 2021, succeeding Brielle Villablanca. Before Twitch, she held notable positions at Amazon Studios, where she managed brand communications, as well as consumer communications for Amazon Devices and Alexa. Her career also includes over ten years at Edelman, specializing in storytelling and reputation management for global brands.
Impact on Twitch
During her tenure at Twitch, Scully significantly enhanced the platform’s communication strategies. She worked to improve engagement with communities, media, and fans. In her farewell LinkedIn message, she expressed mixed feelings about leaving, citing her time at Twitch as “the best job I’ve ever had.”
Future Leadership Goals at Twitch
As Twitch searches for a successor, the company aims to find a communications leader who can build on Scully’s accomplishments. The new appointee will help expand Twitch’s identity beyond gaming into broader entertainment and cultural domains.
Role Expectations
- Enhance Twitch’s media presence across various platforms.
- Engage with traditional media, podcasts, and community forums.
- Foster discussions in real-time about internet culture.
The new head of communications will report to Chief Marketing Officer Rachel Delphin. The position will be flexible, allowing work from major locations like San Francisco, Seattle, Los Angeles, New York City, or Irvine.
Maintaining Authenticity
As Twitch embarks on this new chapter, the incoming leader must develop the platform’s voice. It is essential to preserve Twitch’s community-oriented ethos while navigating the evolving digital landscape. This strategic vision will allow the platform to explore mainstream media opportunities without losing its core identity.
