Meet Michelle Scully: Twitch’s Global Communications Leader Exits After 18 Months

Michelle Scully, who served as Twitch’s Global Head of Communications, has announced her departure after 18 months in the position. This transition marks a significant change for the Amazon-owned streaming platform, which faces evolving challenges in the entertainment landscape.

Background of Michelle Scully

Before her tenure at Twitch, Scully was instrumental in brand communications for Amazon Studios. She also managed consumer communications for Amazon Devices and Alexa. Her experience includes over a decade at Edelman, where she specialized in storytelling for global brands.

Achievements at Twitch

Joining Twitch in March 2024, Scully played a crucial role in refining how the platform engages with its community and media outlets. She enhanced Twitch’s voice during a time of rapid change in digital communication.

Future Challenges and Opportunities

Twitch is now seeking a new head of communications to build on the foundation laid by Scully. The incoming leader will help craft Twitch’s narrative across various media platforms, including traditional media, podcasts, and community forums.

Job Details and Vision

• The new role will report to CMO Rachel Delphin.
• The position is flexible, allowing work from several cities: San Francisco, Seattle, Los Angeles, New York City, or Irvine.
• The objective is to balance Twitch’s community-driven identity with its goals for broader mainstream media engagement.

Scully expressed her mixed feelings about her exit on LinkedIn, highlighting her positive experiences at Twitch. Her departure presents an opportunity for a new leader to further shape the platform’s public identity as it navigates future growth.