Paramount’s George Cheeks Reveals Cable TV Revamp, Focus on ‘South Park’ Franchises
Paramount is setting a new direction for its cable networks, as announced by George Cheeks, Chair of TV Media. This strategic revamp comes alongside leadership changes at brands such as MTV, Comedy Central, and Nickelodeon.
Leadership Changes at Paramount’s Cable Brands
Following significant layoffs, Paramount has appointed new executives to lead its cable divisions. Laurel Weir will manage programming for MTV, Comedy Central, Nickelodeon, and oversee the Global Programming Acquisitions Group within TV Media. This marks a pivotal moment in the company’s restructuring.
Key Appointments
- Laurel Weir: Head of Programming for MTV, Comedy Central, Nickelodeon.
- Sitarah Pendelton: Oversees MTV series and specials, including the “RuPaul’s Drag Race” franchise.
- Jeannie Scalzo: Leads the MTV business alongside Weir.
- Jules Borkent: Heads Nickelodeon Kids & Family’s business and strategy.
- Ashley Kaplan and Alec Botnick: Co-leads Nickelodeon’s animation studio.
- Ari Pearce: Manages Comedy Central’s content, including “The Daily Show” and “South Park.”
Strategic Vision for Reinvention
Cheeks emphasized a commitment to reinventing Paramount’s cable brands through focused storytelling and franchise development. The company’s aim is to enhance viewership and revenue while cultivating a curated programming slate.
Franchise Focus
Paramount will concentrate on its popular franchises including:
- SpongeBob SquarePants
- Paw Patrol
- RuPaul’s Drag Race
- South Park
- Ms. Pat
- The Daily Show
This focus aims to deepen engagement and optimize marketing resources, ensuring that the brands resonate with today’s audiences.
Challenges and Opportunities Ahead
Cheeks acknowledged that the cable business faces significant hurdles. However, he remains optimistic about the potential of well-established franchises in transitioning towards streaming platforms.
Jeff Shell, Paramount’s President, remarked that the cable portfolio is distinct from that of competitors. He views the brands not as declining assets but as strong identities that will play a critical role in the company’s streaming strategy.
As Paramount navigates these transformations, its commitment to delivering exceptional storytelling across its cable networks will remain at the forefront of its strategy. The future looks to redefine its legacy through innovation and engagement.
