Major Cable Network Revamps Name, Logo After 30 Years
MSNBC is set to undergo a significant transformation, rebranding itself as MS NOW, effective November 15. This change marks the end of a 30-year era under the MSNBC name.
Details of the Rebranding
The new name, “My Source for News, Opinion, and the World,” will accompany a complete overhaul of the network’s visual identity. This includes retiring NBC’s iconic peacock logo in favor of a new color scheme featuring red, white, and blue.
Maintaining Editorial Integrity
Despite this rebranding effort, MSNBC has emphasized that its core values will remain unchanged. The network confirmed that its program schedule, channel number, and staff will stay the same.
- Same trusted hosts and journalists
- Unchanged editorial mission
- Continued commitment to justice and truth
In an announcement from October 27, the network reassured viewers that they would still find familiar programming, stating, “The same familiar and trusted hosts and journalists who make sense of what is happening in Washington, across the country, and around the world will still be here.”
Context Behind the Change
This rebranding follows the announcement in August that MSNBC will become part of Versant, a new company formed from a spin-off of NBCUniversal’s U.S. cable channels. In a memo, MSNBC President Rebecca Kutler explained that this transition necessitated a distinct brand identity for the network.
The Future of MS NOW
MSNBC, established in 1996, has built a reputation on delivering a blend of breaking news and left-leaning opinion-based content. Notable programs such as “The Rachel Maddow Show,” “Morning Joe,” and “Briefing with Jen Psaki” have contributed to its popularity over the years.
As MS NOW moves forward, it aims to enhance its newsgathering capabilities and assert its independence while maintaining its loyal viewer base.
