Australia Mandates Streaming Giants to Invest 7.5% Revenue in Local Content
The Australian government is set to introduce legislation aimed at mandating streaming services to invest in local content. This initiative comes in response to the increasing demand for more Australian productions, especially children’s programming like the popular show “Bluey.” The bill will require that certain streaming platforms dedicate a portion of their local revenues to local content creation.
Legislation Overview
This new legislation will be formally presented this week. It will necessitate that streaming services with over one million Australian subscribers allocate 7.5% of their local revenue towards producing local dramas, children’s shows, documentaries, arts programs, and educational content. This mandate significantly reduces the originally proposed investment of 20% from previous discussions led by Screen Producers Australia.
Background and Rationale
The conversation around local content requirements began in early 2023. Initially, the government delayed the introduction of this legislation, primarily to observe the outcomes of the 2024 U.S. presidential election and to mitigate concerns over potential retaliatory tariffs from then-President Donald Trump.
Support from Government Officials
- Tony Burke, Arts Minister: “Since their introduction in Australia, streaming services have created some extraordinary shows. This obligation will ensure that those stories — our stories — continue to be made.”
- Anika Wells, Communications Minister: “We want to make sure no matter which platform people are watching, Australian stories are part of their experience.”
This initiative reflects the government’s commitment to enhancing the visibility of Australian culture and storytelling across global platforms. With existing regulations for broadcast and cable television, this new mandate aims to level the playing field for streaming services and foster a stronger local entertainment industry.
