Sky’s £290 Live Add-on Discontinued After Just Two Years
Sky has announced the discontinuation of its interactive camera, Sky Live, after just two years. Customers will be notified starting November 4, 2025, that the service will cease operating on December 4, 2025. After this date, the £290 camera will no longer function, turning it into a useless device for users.
Overview of Sky Live’s Journey
Sky Live was launched in June 2023, following an initial announcement in October 2021. The device was intended to enhance home entertainment with features like:
- Video calling via Zoom
- Motion-controlled gaming
- AI-powered fitness workouts
- “Watch together” viewing experiences
However, its limited compatibility restricted usage to Sky Glass TVs, which limited its audience and potential success.
Sky’s Statement on the Discontinuation
In their official correspondence, Sky acknowledged the ambitious nature of Sky Live. They emphasized their ongoing commitment to innovation and customer satisfaction. Sky stated, “We have made the difficult decision to discontinue it to focus our investment on what matters most to customers.” Future efforts will concentrate on enhancing Sky Glass and expanding their gaming offerings.
Implications for Sky Live Customers
Sky Live users can continue utilizing the camera until December 4, 2025. After this date, the service will shut down entirely, with no support available. Sky is offering full refunds to all customers who purchased the camera directly from them. Here’s how the refund process works:
- If you paid upfront: A full refund will be issued to your saved payment method within three weeks.
- If you owe on your bill: Sky will deduct outstanding amounts first before sending the remainder.
- If you paid monthly: Future repayments will be canceled with all previous payments refunded.
Notably, if you acquired the camera through secondary markets, refunds will not be applicable.
Camera Return and Data Security
Customers are not required to return their Sky Live camera to receive a refund. However, after the service ends, the device will be non-functional. Sky ensures that the camera is secure and encrypted, with plans to reset devices and erase data after the shutdown. Users can either recycle the camera at local centers or return it using a prepaid label provided by Sky.
Conclusion: The Lessons from Sky Live’s Shutdown
The rapid demise of Sky Live serves as a reminder that even established companies can misjudge market demand. The timing and limited compatibility hindered its potential, especially as video calling and fitness technologies became mainstream during the pandemic. While disappointing for some customers, Sky’s generous refund policy highlights their commitment to customer service in this transition.
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