Netflix Engages SiriusXM for Video Podcast Licensing Deal
Netflix is making strides in the audio-visual sector by approaching SiriusXM for a licensing deal for video podcasts. This initiative signifies a major push by the streaming giant into the ever-increasing field of video podcasting.
Key Details of the Licensing Deal
An insider revealed that Netflix’s potential agreement with SiriusXM could involve exclusive rights for the video podcasts, preventing their availability on competing platforms like YouTube. However, no formal deal has been established yet.
Previous Negotiations
- Netflix has also reached out to iHeartMedia for a similar licensing deal.
- Numerous inquiries have been made to agents at WME, UTA, and CAA to recruit additional video podcasters.
SiriusXM’s Podcast Network
SiriusXM’s podcast division, recently acknowledged as the leading podcast network in the United States by Edison Research, features popular shows like:
- Call Her Daddy
- SmartLess
- Dateline NBC
- Morbid
- Rotten Mango
Netflix’s Recent Moves in Podcasting
This initiative follows Netflix’s recent partnership with Spotify, announced in October, which focused on select video podcasts produced by Spotify Studios and The Ringer. This collaboration allowed Netflix to include well-known podcasts such as:
- The Bill Simmons Podcast
- The Zach Lowe Show
- The McShay Show
- The Rewatchables
- Conspiracy Theories
Competitive Landscape
Netflix co-CEO Ted Sarandos highlighted the growing popularity of video podcasts. In remarks made in April 2025, he noted that the company is “constantly looking at all different types of content and content creators.”
This strategic move aims to bolster Netflix’s competitive stance against YouTube, which has emerged as the dominant platform for podcasts.
Future Considerations
As the demand for video podcasts continues to rise, industry experts speculate that more shows could find their platform on Netflix. Sarandos hinted at the possibility, saying, “As the popularity of video podcasts grows, I suspect you’ll see some of them find their way to Netflix.”
