DraftKings Named Official Odds Provider by ESPN
ESPN has officially chosen DraftKings as its Sportsbook and Odds Provider, effective December 1. This partnership will enhance ESPN’s platforms by integrating DraftKings’ offerings, including its sportsbook and daily fantasy features.
Integration of DraftKings and ESPN
The collaboration aims to improve the betting experience for sports fans. Users can expect features in the ESPN App, particularly in the new betting tab. This integration represents a strategic shift for ESPN as it moves away from its previous partnership with Penn Entertainment.
Quotes from Leadership
Jimmy Pitaro, ESPN’s chairman, emphasized the goal of enhancing user experience. He stated, “Working with DraftKings, a leader in the space, will allow us to build upon that foundation.”
Jason Robins, CEO of DraftKings, expressed enthusiasm for the partnership, stating, “ESPN’s unmatched visibility across the world of sports makes this collaboration a natural fit.” He highlighted that this partnership delivers a seamless, engaging, and responsible experience for fans.
Launch and Future Plans
- Launch Date: December 1
- Full Rollout: Expected by 2026
- Customer Base: Over 10 million customers
- Operating Regions: 28 states, Washington D.C., and Ontario, Canada
This integration will provide access to DraftKings’ sportsbook, daily fantasy games, and the Pick6 feature right from the start.
Commitment to Responsible Gaming
Both companies will focus on promoting responsible gaming. Their efforts include advertising campaigns and various integrations aimed at ensuring safe play.
As the landscape of sports betting continues to evolve, the partnership between DraftKings and ESPN positions both companies to enhance engagement among sports fans. With plans for a comprehensive rollout, the collaboration promises to reshape the future of sports betting and entertainment.
