Marshawn Lynch Launches BEASTMODE x Dove Men+Care Swagger Collection
Marshawn Lynch, the former NFL star known for his vibrant personality, has unveiled a new venture: the limited-edition BEASTMODE Collection in partnership with Dove Men+Care. This exclusive grooming line is exclusively available at Target and seeks to revolutionize men’s personal care through a blend of fragrance and confidence.
BEASTMODE Collection Features
The BEASTMODE Collection comprises two distinct scent variants:
- You Just Got Got
- Beast to the Bone
Both scents are offered in body wash and deodorant formats, designed to provide lasting freshness and an added touch of swagger. These fragrances draw from Lynch’s personal experiences, making them unique to his character and journey.
Inspiration Behind the Scents
Lynch explains that the fragrance “You Just Got Got” was inspired by a notable quote from his former Seattle Seahawks teammate, Michael Robinson. He characterizes this scent as a symbol of confidence and resilience, stating, “When you get right with this scent, you’re ready to make some things happen.”
The second scent, “Beast to the Bone,” reflects Lynch’s energetic mindset. He summarizes it as a lifestyle choice, declaring, “If you got it, you got it. If you don’t, get some Beast to the Bone and you’ll get it.”
The Message of Care
Beyond the fragrances, Lynch emphasizes the message of care through his collaboration with Dove Men+Care. He believes true strength lies in authenticity and support for others. Lynch remarks, “Real strength isn’t just what you do on the field—it’s about taking care of yourself, your family, your team, and your community.”
Celebrating the Launch
To commemorate the launch of the BEASTMODE Collection, Dove Men+Care is hosting a promotion featuring the giveaway of 24 custom jerseys, inspired by Lynch’s iconic jersey number. He highlights the significance of the number twenty-four in his career, which includes key moments like winning a Super Bowl.
A Legacy of Care and Authenticity
Marshawn Lynch continues to shape his legacy through various roles, including acting, podcasting, and community engagement. His philosophy of “Beastmode” emphasizes being genuine, fearless, and caring for those around him. The BEASTMODE Collection is about more than just grooming; it encapsulates a commitment to feeling good and enhancing one’s lifestyle.
