Marshawn Lynch Launches BEASTMODE Collection with Dove Men+Care
Marshawn Lynch, the iconic NFL player, has launched the limited-edition BEASTMODE Collection in collaboration with Dove Men+Care. This collection is exclusively available at Target and aims to redefine confidence in personal care.
Details of the BEASTMODE Collection
The BEASTMODE Collection features two new scent variants:
- You Just Got Got
- Beast to the Bone
Each scent is available in both body wash and deodorant formats, designed for lasting freshness and swagger. These fragrances are inspired by Lynch’s personal preferences and celebrate his approach to self-care.
Behind the Scents
Lynch explains that “You Just Got Got” captures his memorable quotes, emphasizing confidence and overcoming obstacles. “It’s about elevating and making things happen,” he states. Conversely, “Beast to the Bone” embodies his energetic mentality, suggesting that it’s more than just a fragrance; it’s a lifestyle.
Collaboration with Dove Men+Care
Lynch has been a long-time user of Dove products. When approached for this partnership, he immediately embraced the opportunity. Throughout the development process, he focused on ensuring the collection represented his identity rather than merely featuring his likeness on packaging.
The Essence of Care
Dove Men+Care emphasizes that true strength lies in caring for oneself and others. Lynch resonates with this message, stating, “Real strength isn’t just what you do on the field—it encompasses taking care of your family and community.” This philosophy is central to both his life and his collaboration with Dove.
Celebrating the Launch
To mark the launch of the BEASTMODE Collection, Dove Men+Care is giving away 24 custom jerseys, a nod to Lynch’s iconic jersey number. This gesture honors fans who have supported him throughout his career, from Oakland to his Super Bowl victories. Lynch regards the number twenty-four as significant, representing some of his most memorable moments on the field.
A Commitment to Authenticity
Today, Marshawn Lynch continues to balance business, creativity, and community involvement through acting, podcasting, and charitable work. The launch of the BEASTMODE Collection reflects his commitment to being authentic, fearless, and caring.
For Lynch, looking good involves more than a pleasant scent; it’s about feeling good and supporting those around you. The BEASTMODE Collection encapsulates these values, inviting fans to embrace their own fierce authenticity.
