Chadwicks Boosts Shelbourne FC with €50,000 Fan-Driven Upgrade for Tolka Park
Chadwicks, the principal sponsor of Shelbourne FC, has announced a two-year extension of its partnership with the club. The agreement continues Chadwicks’ role as the front jersey sponsor and includes significant financial support for upgrades to Tolka Park.
€50,000 Investment for Stadium Improvements
For the year 2026, Chadwicks is committing to a €50,000 investment aimed at enhancing the stadium. This initiative introduces a first-of-its-kind fan vote, where supporters will decide on the specific projects funded by this investment.
Fan Participation in Upgrade Decisions
- Fans can choose between a new Family Zone
- Improvements to Tolka Park’s turnstiles and entrances
The voting period opens on November 4th and will conclude on November 16th. Fans can cast their votes at emegyt.com/fanschoice.
Building on Previous Success
This investment follows Chadwicks’ prior contribution in 2025, which successfully renovated the home dressing rooms at Tolka Park, making them state-of-the-art facilities for players and staff.
Ken Broughman, Managing Director of Chadwicks, expressed enthusiasm for the partnership. He noted the successful collaboration from the previous year, stating, “We’re putting the power in the hands of the Shels fans” through the new initiative.
Strengthening Club and Community Bonds
Tomás Quinn, CEO of Shelbourne FC, echoed these sentiments, highlighting the importance of integrating fan input in the decision-making process. He stated that this partnership not only enhances the club financially but also empowers fans to influence their matchday experience.
Innovation in Sponsorship Engagement
The Fan’s Choice initiative is an innovative model that intertwines community involvement with corporate investment, solidifying the relationship between Shelbourne FC and Chadwicks. Both entities aim to improve facilities and enhance fan connection as they prepare for the 2026 season.
