Finneas Composes Catchy Three-Second Tune for Apple TV
Finneas O’Connell, better known as Finneas, has created a new catchy three-second tune for Apple TV. This composition is anticipated to be his most significant work, as it will introduce viewers to the platform for years to come. Finneas refers to the piece as a ‘mnemonic’ or an aural ident, often referred to as a jingle or startup sound.
Collaboration with Apple TV
In an interview with Variety, Finneas shared details about his collaboration with Apple TV. He was approached by David Taylor, the Head of Music at Apple TV, to create music that would accompany a new logo graphic. The initiative aims to simplify the branding of Apple TV, moving away from the previous Apple TV+ identity.
The Creative Process
Finneas faced the challenge of creating an effective and memorable tune within a limited timeframe. Initially, he considered making multiple options but ultimately felt that his first creation had enough depth and richness to stand on its own. He was thrilled about the final product and expressed his excitement on Instagram.
A Historic Context
Finneas is not the first musician tasked with creating a brief corporate sound. Brian Eno, a renowned composer, once created a startup sound for Windows 95. Although his piece was just six seconds long, it earned Eno $35,000, translating to approximately $5,833 per second. The financial details of Finneas’s work remain undisclosed.
Finneas’s Reflections
- Finneas expressed great honor in being part of such a unique project.
- He enjoyed the creative process and felt accomplished with the final outcome.
As Apple TV continues to evolve, Finneas’s catchy three-second tune will likely become an integral part of its identity, resonating with viewers for years to come.
