De los Mozos Sees Opportunities in Valdebebas Expansion, Aims to Boost Brand

José Vicente de los Mozos, the Executive Committee President of Ifema Madrid, identifies significant opportunities arising from the expansion of Valdebebas. He is committed to enhancing the brand through an increase in congress and trade show activities, which comprise the main business of Ifema. De los Mozos emphasized the importance of growth and development in Valdebebas, aiming to fulfill existing commitments by 2026.

Opportunities in Valdebebas Expansion

According to De los Mozos, the Valdebebas expansion presents vast opportunities. He stated the need for more international congresses, which would contribute to building value and enhancing the brand. This is particularly relevant for diversifying the types of trade fairs, which he believes can positively impact the economy.

International Outlook

While Ifema Madrid focuses primarily on regional activities, De los Mozos hinted at potential international opportunities, especially in Latin America. He noted existing connections with countries like Mexico, Colombia, Chile, Brazil, and Portugal, expressing familiarity with the business dynamics in these regions. Nonetheless, he reaffirmed that the core business remains centered in Madrid.

Focus Areas for Future Events

• Defense: Greater emphasis on events related to defense, including the FEINDEF International Defense and Security Fair.
• Technology: Highlighting advancements in technology as a pivotal theme for future exhibitions.
• Tourism: Exploring the potential of tourism as a sector for trade fair developments.
• Mobility: Addressing mobility solutions through conferences and exhibitions.

De los Mozos also underlined the importance of providing spaces for small and medium-sized enterprises (SMEs). These businesses greatly benefit from fairs as platforms to enhance their visibility and market presence.

Conclusion

In summary, José Vicente de los Mozos sees considerable potential in the Valdebebas expansion. His vision includes fostering international collaborations while maintaining a strong foundation in Madrid. By focusing on diverse sectors, Ifema Madrid aims to create impactful events that resonate globally.