Domino’s Unveils 11th Specialty Pizza with ‘Parks and Rec’ Star Collaboration
Domino’s has launched its 11th specialty pizza, the Spicy Chicken Bacon Ranch, which features a combination of grilled chicken breast, creamy ranch, smoked bacon, jalapeños, provolone, and mozzarella. The pizza is topped with a drizzle of buffalo sauce, adding a zesty kick to its flavor profile.
Collaboration with Retta
To promote this new addition, Domino’s has partnered with actor and comedian Retta. She is known for her role in the beloved NBC sitcom, Parks and Recreation. The marketing campaign, titled “Treat Yo Self,” draws inspiration from Retta’s character, Donna Meagle, who is famous for indulging in life’s pleasures.
Promotional Offer
Customers can enjoy the new pizza, along with other specialty pies, through Domino’s Mix and Match deal, priced at $9.99 each. This offer presents a great opportunity to try various options in the chain’s extensive menu.
Current Market Position
As a leading brand in the pizza industry, Domino’s has recently seen noteworthy sales figures, with a 5.2% increase in U.S. same-store sales and a 7% growth in retail sales during the third quarter of 2025. This growth reflects the brand’s continued innovation and consumer appeal, standing out against competitors like Pizza Hut and Papa John’s.
Previous Innovations
- Debuted Parmesan Stuffed Crust pizza in March 2025.
- Continues to expand its selection of specialty pizzas, which now totals eleven.
Conclusion
With the introduction of the Spicy Chicken Bacon Ranch pizza and innovative marketing efforts featuring Retta, Domino’s aims to enhance its reputation for providing delicious and affordable specialty pizzas. The commitment to value is evident, as customers can indulge in flavorful options without breaking the bank.
