Medal of Honor Hero Dakota Meyer Becomes XX-XY Athletics Brand Ambassador

Basio badr

ago 3 hours

Medal of Honor recipient Sergeant Dakota Meyer has taken a significant step in promoting fairness in women’s sports. On Monday, he was appointed as the brand ambassador for XX-XY Athletics, renowned for its advocacy in protecting women’s sports.

Partnership with XX-XY Athletics

Meyer joined XX-XY Athletics as the “Ultimate Girl Dad.” He emphasizes the importance of valuing and protecting women in sports with his involvement.

Meyer’s Mission

In an official statement, Meyer expressed that “weak men are rewriting the truth.” He asserted that women should be honored and supported rather than controlled or silenced. This partnership transcends mere branding; it represents a commitment to uphold values that champion both masculinity and femininity.

Beliefs of XX-XY Athletics

Promotes high-quality athletic gear.
Emphasizes the importance of belief in strength and fair competition.
Advocates for the safety, privacy, and fairness of women and girls in sports.

About Jennifer Sey

The company was founded by former Team USA gymnast Jennifer Sey. She created XX-XY Athletics to provide a platform for athletes who prioritize fairness in women’s sports.

Support from Fellow Athletes

Meyer is not alone in this endeavor. Male athletes such as basketball player Jabulani Newby and boxer Jeff Watters have also allied with XX-XY Athletics, reinforcing the campaign for fairness in sports.

Endorsement from Jennifer Sey

Sey lauded Meyer, stating, “Dakota is the ultimate girl dad, strong for his daughters and his country.” She highlighted his moral courage as essential in today’s society and his unwavering commitment to the cause.

Meyer’s Background

In April 2025, Meyer reenlisted in the Marine Corps Reserve after a 15-year break from active service. His dedication to supporting women’s rights in sports aligns with his military values.

This partnership aligns with increasing demands for equitable treatment in competitive sports and underlines the core values of XX-XY Athletics. As the campaign progresses, it reflects a growing movement to honor women athletes.