UK Sales Agents Optimistic About Increasing Equity as AFM 2025 Approaches

Sales agents from the UK are gearing up for the American Film Market (AFM) 2025, optimistic about increased equity opportunities. As the AFM approaches, industry executives express enthusiasm about the improved location in Los Angeles and the chance to connect directly with talent agents, financiers, and producers.

AFM 2025: A New Location

The AFM is set to take place in the central Los Angeles location of the Fairmont Century Plaza. The new venue aims to facilitate better networking opportunities among film professionals. Architect co-founder Calum Gray emphasized the importance of having a market in LA, stating, “You need a market in LA.”

UK Sales Agents’ Perspectives

With political concerns impacting travel and high costs associated with attendance, many UK sales agents are being cautious. Although there are fears about expenses—with estimates around $70,000 to attend the AFM—the majority believe it remains the best environment for business on the North American landscape.

Strong UK Presence

• Several UK companies are making a notable return to AFM.
• Film Seekers’ Caroline Couret-Delègue has organized a UK stand with nine companies.
• This is an increase from six companies the previous year.

Participating companies include Altitude, Blue Finch, Carnaby, Celsius, Evolutionary, Film Seekers, Jinga Films, Metro International, and Reason8. Despite the pandemic-related changes impacting attendance, UK sellers remain determined to engage at AFM.

Market Trends and Challenges

While there’s a mix of optimism and caution surrounding AFM, several UK independent sellers have reported that securing pre-sales is becoming increasingly challenging. As industry demands evolve, sellers are observing a trend for unique and original intellectual properties.

Investor Interest

There is a notable uptick in interest from equity investors, who are eager to support innovative projects. Notably, Cornerstone’s co-president Mark Gooder remarked that there’s increasing equity from investors looking to back distinct visions and new talent.

The Impact of Market Saturation

As the film market expands, differentiation has become essential. Experts suggest that sellers must remain discerning about what projects they choose to bring to market. David Garrett from Mister Smith Entertainment highlighted the importance of fresh concepts, especially in the saturated horror genre.

Conclusion: A Hopeful Outlook

Despite challenges, UK sales agents are optimistic as AFM 2025 draws near. The combination of a strategic location, fruitful networking opportunities, and a renewed focus on equity suggests a promising market for independent films. As the landscape evolves, staying adaptable and innovative will be crucial for success in the competitive film industry.