Seth Rogen, Michelle Yeoh, Anthony Mackie Energize Reborn AFM
The American Film Market (AFM) is experiencing a significant resurgence after a period of challenges, including the pandemic and labor strikes. Moving this year to the Fairmont Century Plaza in Los Angeles, AFM has attracted considerable interest with a diverse lineup of star-studded films. This optimism is palpable as key industry figures report a bustling marketplace.
Key Highlights from AFM
- Notable Participants: Stars like Seth Rogen, Michelle Yeoh, and Anthony Mackie are featured in various projects, showcasing strong talent.
- Market Insights: Jonathan Kier, co-CEO of Upgrade Production, noted the unexpected turnout at AFM, indicating a thriving independent film sector.
- Ongoing Challenges: Jean Prewitt, head of IFTA and AFM, emphasized the cautious outlook of companies attending the market, noting the environment is still uncertain.
Highlighted Film Titles
The following films have garnered attention at AFM 2025:
- Desert Warrior – A 7th-century Saudi war epic starring Anthony Mackie. Priced at $150 million, it features significant international appeal.
- Babies – Starring Seth Rogen and Anna Kendrick, this dramedy explores the complexities of impending parenthood.
- Bad Bridgets – A period drama featuring Daisy Edgar-Jones and Emilia Jones, focusing on the experiences of women during the Irish famine.
- All Day & All Night – An action thriller directed by Tommy Wirkola, with Josh Hartnett playing a bank robber caught in a reality TV show scenario.
- Everybody Wants to F*ck Me – A rom-com thriller starring Taron Egerton and Jessica Henwick, addressing modern dating dynamics.
Indie Film Outlook
Despite previous setbacks, the independent film industry is showing resilience. Many distributors remain optimistic, seeing potential for growth in the coming years. The variety of films presented, from high-concept dramas to lighthearted comedies, indicates a rewarding market for buyers.
AFM 2025 serves as a reminder of the independent film sector’s vitality, fueled by creativity and star power from talents like Seth Rogen, Michelle Yeoh, and Anthony Mackie. This year’s market highlights a commitment to innovative storytelling and inclusive representation in cinema.
