Sofía Vergara Becomes First Colombian Woman to Lead Skechers Campaign
Sofía Vergara, the renowned Colombian actress and personality, has made history by becoming the first Colombian woman to lead a campaign for Skechers. Her new role as the brand ambassador highlights her distinctive style and charisma, traits that have defined her successful career.
Sofía Vergara’s Rise to Fame
Known for her standout performances, Sofía Vergara has received multiple accolades, including five nominations for the Emmy Awards and Golden Globes. Her most recent nomination was for her role in the acclaimed series “Griselda.” In 2025, she achieved a significant milestone by becoming the first Latina nominated for the Emmy for Outstanding Lead Actress in a Limited or Anthology Series.
A Natural Partnership with Skechers
Vergara’s relationship with Skechers began not in a professional setting, but in a shopping mall. After undergoing knee surgery, she sought footwear that combined comfort with style. At that time, she stumbled upon Skechers and purchased several pairs, not realizing that her team was in discussions with the brand.
Global Campaign Launch
As Skechers’ new face, Vergara will lead a global campaign focused on celebrating style, versatility, and comfort—key attributes of the brand. The campaign will prominently feature the popular Hands-Free Slip-ins and Glide-Step silhouettes.
Brand Endorsement
Michael Greenberg, president of Skechers, expressed enthusiasm about the partnership, stating, “Sofía embodies everything Skechers stands for: boldness, confidence, and uncompromising comfort.” He emphasized that Vergara’s energy and passion for design will undoubtedly enhance their collaborative efforts.
- Sofía Vergara: First Colombian woman as Skechers brand ambassador
- Five-time Emmy and Golden Globe nominee
- Recent nomination for “Griselda” in 2025
- First Latina nominated for Emmy in Limited Series category
Impact and Legacy
With over 50 million followers and a recognition that stretches from Hollywood to Barranquilla, Sofía Vergara brings an unmatched presence to the Skechers brand. This collaboration heralds a new era where stylish designs and everyday comfort converge seamlessly.
