Sofía Vergara Joins Skechers as Brand Ambassador
Sofía Vergara has been named the latest brand ambassador for Skechers, a leading footwear company. This partnership was sparked by her personal journey with the brand. After undergoing knee surgery, Vergara found herself in need of supportive footwear while shopping at a mall, where she discovered Skechers. She purchased several pairs before realizing her team was already in discussions with the company.
Sofía Vergara’s Campaign with Skechers
As the new face of Skechers, Vergara will feature in a global marketing campaign. This initiative aims to highlight the style, versatility, and comfort of Skechers’ Hands-Free Slip-ins Glide-Step styles. The campaign promotes both functionality and fashion in everyday footwear.
Achievements and Statement
Throughout her career, Vergara has garnered five Emmy nominations and five Golden Globe nominations. Recently, she made headlines as the first Latina nominated for Outstanding Lead Actress in a Limited or Anthology Series at the Emmys for her role in the Netflix series “Griselda.”
In a statement, Vergara expressed her commitment to Skechers: “I don’t do anything unless I believe in it – and I truly believe in Skechers. I’ve been wearing them for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet.”
Leadership Remarks
Michael Greenberg, president of Skechers, praised Vergara, stating, “She embodies everything Skechers stands for – bold, confident, and committed to comfort without compromise.” He emphasized her fresh energy and passion for design as assets to the brand.
Skechers Becomes a Private Company
This exciting news follows Skechers USA Inc.’s transition to a private company in September. The footwear giant, which ranks as the third-largest in the world, completed a historic $9 billion deal with Brazilian private equity firm 3G Capital. This significant move reflects the success of the Greenberg family, who have transformed the brand into a global powerhouse over the past thirty years.
With the transaction finalized, Skechers no longer trades on the NYSE under the ticker symbol “SKX.” The company continues under the guidance of its executive management team, including CEO Robert Greenberg and President Michael Greenberg.
