Connected Media Secures Tonies Media Account in Australia and New Zealand
Award-winning agency Connected Media Group has secured the media planning and buying account for tonies in Australia and New Zealand. Tonies, recognized as the largest interactive audio platform for children, is set for further expansion in these regions.
New Partnership for Growth
Connected Media’s responsibilities include managing above-the-line media and online video strategies. Their efforts will primarily target upper and mid-funnel marketing channels. In collaboration with the Connect Agency, Connected Media aims to enhance the upcoming product launch for the Toniebox 2.
Future Campaigns and Collaborations
Planning is already underway for additional campaigns scheduled for 2026. Laura Hamod Barnes, founder and CEO of Connected Media, expressed enthusiasm about the partnership, highlighting the shared commitment to creativity and collaboration with tonies and the Connect Agency.
“We are excited to build a strong partnership that enhances storytelling experiences for children,” she stated.
About Tonies
Launched in 2016, tonies is celebrated for its screen-free audio player designed for children aged 1 to 9. The Toniebox, along with figurines and the new Tonieplay Games, provides engaging audio experiences through stories, songs, and interactive play.
Local Market Insights
Lauren Best, senior marketing manager for tonies in ANZ, praised Connected Media’s strategic insights. She noted that their approach is instrumental in expanding tonies’ reach and inspiring families across the region.
Support from Connect Agency
Megan Rose, CEO of the Connect Agency, emphasized the strength of this partnership. She believes that combining Connected Media’s expertise with their strategy will significantly enhance brand awareness among parents.
Connected Media’s Achievements
Connected Media has recently been named a finalist in the Google Excellence Awards. This independent, digitally-led agency boasts an impressive client list, including major brands such as Sanitarium, Canon Australia, and Trend Micro.
- Connected Media Group: Independent agency managing tonies account
- Tonies: Largest interactive audio platform for children
- Target Market: Families in Australia and New Zealand
- Upcoming Product: Toniebox 2 launching in partnership with Connect Agency
This partnership marks a promising step for both Connected Media and tonies as they aim to drive growth and foster creativity in children’s storytelling.
