Brightstar Lottery Launches Top-Tier Instant Ticket Games for SAZKA in Czech Republic
Brightstar Lottery PLC has announced the launch of innovative instant ticket games in the Czech Republic. This initiative is a result of a new agreement with SAZKA a.s., part of the larger Allwyn group. The collaboration will allow SAZKA to leverage Brightstar’s advanced technology and extensive portfolio of instant ticket games.
Details of the Agreement
As part of the new contract, SAZKA will gain access to Brightstar’s full suite of instant ticket offerings. These include top-performing games and cutting-edge technologies like the patented Infinity Instants
. This collaboration is poised to enhance the lottery experience for players across the Czech Republic.
Comments from Company Officials
David Schenk, Chief Marketing Officer of SAZKA, expressed enthusiasm about the partnership. He stated, “This new agreement ensures that we can continue delivering best-in-class lottery experiences and fresh opportunities to win.” Furthermore, Marco Tasso, Chief Operating Officer of Brightstar’s International Lottery Operations, emphasized the company’s deep knowledge of the Czech market, which will contribute to increased player engagement.
Impact and Future Plans
- Brightstar serves nearly 90 lottery customers on six continents.
- It is a primary technology provider to 26 of the 46 lottery jurisdictions in the U.S.
- Brightstar operates in eight of the world’s ten largest lotteries.
The deal comes at a significant time as SAZKA is preparing to rebrand as Allwyn in the upcoming year. The mutual goal is to transform everyday moments into exciting opportunities for players, thereby enriching the lottery experience.
About Brightstar Lottery PLC
Brightstar Lottery PLC is recognized as a leader in global lottery solutions. The company focuses on delivering secure technology and extensive lottery services. With approximately 6,000 employees, Brightstar is committed to adhering to the highest standards of integrity and responsibility in its operations.
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