Roy Keane Boosts Business for Historic Cork Sweet Shop During Its Busiest Season Ever

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Roy Keane Boosts Business for Historic Cork Sweet Shop During Its Busiest Season Ever

Roy Keane, the former football star, recently brought significant attention to Shandon Sweets, a historic sweet shop in Cork. His unexpected endorsement came during an episode of The Overlap’s Stick to Football podcast. Keane surprised everyone by sharing Shandon Sweets with his colleagues, declaring them “the best” and promoting the shop on social media.

Shandon Sweets: A Century-Old Tradition

Shandon Sweets, which has been in operation since the 1920s, was founded by Jimmy Linehan. Located on John Redmond Street, this sweet shop is notable for being Ireland’s last remaining factory that produces handmade sweets. The shop retains its original charm, maintaining traditional sweet-making processes that have not changed in nearly a century.

History and Heritage

  • Founded: 1920s by Jimmy Linehan
  • Original Name: Exchange Toffee Works
  • Current Owner: Tony Linehan, Jimmy’s grandson
  • Significance: Last remaining factory making handmade sweets in Ireland

Keane’s connection to the shop dates back over 40 years, as he regularly visited while playing for Rockmount. His latest appearance, however, redefined the shop’s visibility among sweet lovers.

Impact on Business

Since Keane’s shoutout, Shandon Sweets has experienced an unprecedented surge in business. According to Tony, the store typically sees a quiet November leading into a busy December. However, this year has defied expectations. The sudden influx of phone calls and online orders has transformed a normally slow period into a bustling season.

“Roy has truly boosted our business,” said Tony. “The phone has been non-stop, and online orders are skyrocketing.” As a gesture of gratitude, Tony announced that Keane would receive the next batch of sweets on the house.

Traditional Sweet-Making Process

The production at Shandon Sweets involves meticulous and traditional techniques, including:

  • Boiling a secret mixture at high temperatures for 45 minutes.
  • Pouring the hot liquid onto a large metal table.
  • Incorporating colors and flavors before shaping the mixture.
  • Fast and precise movements are essential while the mixture cools.

The dedication to craft and the rich history of Shandon Sweets exemplify the enduring appeal of traditional confectionery shops. Keane’s endorsement has not only brought joy to sweet enthusiasts but has also ensured the future of this beloved Cork institution.