Cash-strapped RTÉ invests over €130,000 in emotionally resonant TV ad celebrating its legacy
RTÉ, facing financial challenges, has decided to invest over €130,000 in a new television advertisement. This initiative aims to celebrate its rich legacy and its significant role in public service media in Ireland.
Investment in Legacy Celebration
The planned advertisement will have an emotional appeal, designed to resonate with viewers. It consists of a 45-second television commercial accompanied by a 40-second audio version.
Marking a Century of Broadcasting
This advertising campaign will launch next year, coinciding with a major milestone—the centenary of RTÉ’s predecessor, 2RN. This organization made its first radio broadcast in 1926, marking the beginning of public broadcasting in Ireland.
Details of the Advertisement
- Cost: Over €130,000
- Format: 45-second TV commercial and 40-second audio ad
- Launch Year: 2026
- Historical Significance: Celebrates 100 years since RTÉ’s predecessor, 2RN, broadcasted
This advertisement not only highlights RTÉ’s historical contributions but also aims to strengthen its connection with the audience during a challenging financial period.
