RTÉ Celebrates 100 Years of Irish Public Service Broadcasting with Exciting €130k Campaign
RTÉ is launching a campaign costing over €130,000 to celebrate 100 years of Irish public service broadcasting. This initiative, titled “The Signal,” involves creating a series of commercials for both broadcast and online platforms.
Historical Context of RTÉ
RTÉ made its first radio broadcast in 1926. It then expanded into television, launching its first service in 1961, approximately 35 years later. This milestone marks a significant chapter in the evolution of media in Ireland.
Details of the Campaign
The campaign is set to cost €132,000 and will last for six months. A winning bidder will be selected by the end of January. RTÉ aims for a “cost-effective delivery” of the campaign, which will include both audio and video components.
Campaign Specifications
- The centerpiece is a 45-second “Hero” TV advertisement.
- The campaign will showcase high-quality, emotionally engaging content.
- It will incorporate both live-action and animation to reflect RTÉ’s legacy.
Financial Context
RTÉ has been facing financial challenges, having received a €725 million government bailout due to declining licence-fee revenues and various scandals. The broadcaster has been implementing cost-saving measures over the past 18 months.
Future of Content Production
Recently, RTÉ reaffirmed its commitment to producing its own content, including popular shows like “The Late Late Show” and “Fair City.” The organization aims to work collaboratively with the creative economy, despite the winding down of its documentary unit, partially influenced by an ongoing voluntary redundancy program.
