Guinness Fans Split on Controversial 60/40 Pint Debate: Should It Be Banned
Guinness, the iconic Irish stout, has recently introduced a new product that is stirring up debates among its fans. The “60/40” pint, which blends the original stout with the alcohol-free version, Guinness 0.0, seeks to create a beverage with a lower alcohol content. This mix reduces the traditional 4.2% ABV (alcohol by volume) of a typical pint to approximately 1.7% ABV.
Details of the 60/40 Pint
The 60/40 pint retains the classic two-stage pour technique, with Guinness 0.0 poured first. The Palmerstown House Pub in Dublin is one of the first establishments to offer this blend, promoting it as a great option for those who enjoy a pint but prefer a lighter taste. The pub posted on social media, inviting customers to try the new drink.
- Alcohol Content: Lowers ABV from 4.2% to around 1.7%
- Poured Style: Traditional two-stage pour
- First Pub: Palmerstown House Pub, Dublin
Mixed Reactions from Fans
Responses to the 60/40 pint have been varied. While some patrons praise the drink as clever and innovative, others express strong disapproval. Some comments on social media describe it as “nonsense” or argue that it should be banned. A few enthusiasts state their preference for traditional, full pints.
Darah Curran, known as The Guinness Guru with over 165,000 followers, weighed in on the debate. He suggests that the creation of the 60/40 pint is a strategic marketing move aimed at capturing attention. He noted that its appeal could resonate with drinkers who want to enjoy several pints while consuming less alcohol.
Changing Drinking Habits
The introduction of the 60/40 pint aligns with a broader trend among younger adults. Recent surveys show a significant shift in drinking preferences. In October, a report indicated that nearly half of young consumers are opting for lower or non-alcoholic beverages. Specifically, 44% of UK adults now choose these options, up from 31% in 2018.
Key Statistics
| Year | Percentage of UK Adults Choosing Low/No Alcohol |
|---|---|
| 2018 | 31% |
| 2023 | 44% |
As the conversation around the 60/40 pint continues, it reflects not only the evolving tastes of consumers but also the changing landscape of alcohol consumption. Whether this innovative drink will find a permanent place in the Guinness lineup remains to be seen.