Record-Breaking Audience Tunes in to ITV for I’m A Celebrity 2025
ITV’s reality series, I’m A Celebrity…Get Me Out Of Here!, made a significant impact following its return. On November 16, 2025, it attracted an impressive peak audience of 7.6 million viewers. This event marked the network’s highest overnight ratings for the year and set a record as the most-watched entertainment launch across all channels in 2025.
Key Viewership Statistics
The show averaged 6.8 million viewers throughout its 90-minute duration. It captured the attention of younger audiences, securing an 83% share among viewers aged 16 to 34. Within this demographic, the series drew in 1.5 million viewers, which represents a 9% increase from the previous year. Notably, this was ITV’s best performance in this age group since the Euro 2024 football tournament.
Boost in Streaming Numbers
Interest in I’m A Celebrity also positively influenced streaming figures. Streams on ITVX rose by 14% compared to 2024, accumulating 2.7 million views during the premiere night alone. ITVX experienced its best performance since July, achieving just under 14 million streams across the platform.
Context of the Launch
The premiere coincided with another high-profile sporting event, the England national team’s 2-0 victory over Albania in a World Cup Qualifier. This match peaked at 5.7 million viewers, helping ITV1 to achieve its best Sunday performance of the year.
Contestants of 2025
This year’s lineup includes a diverse group of personalities, enhancing viewer appeal. Contestants feature:
- Ruby Wax – TV presenter and comedian
- Martin Kemp – Actor and pop star
- Kelly Brook – Heart Radio DJ & Model
- Alex Scott MBE – Sports Broadcaster & Former Lioness
- Jack Osbourne – TV Personality
Produced by Lifted Entertainment, a subsidiary of ITV Studios, I’m A Celebrity continues to captivate audiences both on air and through digital platforms. With record-breaking viewership, this series promises further excitement as it unfolds.
