U.S. Thanksgiving Week Sees 17% Surge in Produce Advertisements
The U.S. Thanksgiving week has seen a notable surge in produce advertisements, with a reported increase of 17% in ad volume. This uptick reflects the growing retail activity associated with the holiday season. Noteworthy is the shift in consumer preferences, particularly towards vegetables and seasonal items.
Key Highlights of Thanksgiving Produce Advertisements
Total ad volume reached 331,456 this week, compared to 282,460 last week. A year ago, the same week had 322,192 ads, marking a 3% annual increase.
Top Advertised Vegetables
- Cranberries (12-oz bags)
- Sweet potatoes (sold by the pound)
- Celery bunches
- Collards
- Asparagus
- Baby carrots
- Green beans
- Brussels sprouts
- Hard squashes
Fruits in High Demand
The most promoted fruits during this period include:
- Granny Smith apples
- Pineapples
- Tangerines
- Grapes
- Pomegranates
- Bartlett pears
- Berries
Advertisement Distribution by Commodity Group
The advertisement distribution is categorized as follows:
- Fruits: 149,876 (45%)
- Onions and Potatoes: 33,974 (10%)
- Vegetables: 137,914 (42%)
- Herbs: 1,001
- Ornamentals: 5,243
- Hemp: 2,470
- Honey: 1,979
Organic produce accounted for 30,152 ads, which is approximately 9% of the total advertisements.
Price Trends for Heavily Advertised Items
Prices for key items with over 3,000 ads exhibited varied trends compared to last year:
- Pineapples: +11% (each)
- Bartlett pears: -22% (per lb)
- Red seedless grapes: -13% (per lb)
- Yellow onions: +12% (3 lb bag)
- Russet potatoes: -11% (10 lb bag)
- Baby carrots: +10% (1 lb bag)
This year’s increase in produce advertising emphasizes the anticipated demand associated with Thanksgiving festivities, driving consumers towards fresh ingredients.
