RDS Set for Exciting Rebranding as Laya Arena Through New Partnership Deal

Basio badr

ago 3 hours

RDS Set for Exciting Rebranding as Laya Arena Through New Partnership Deal

Leinster Rugby has entered a significant partnership with Laya Healthcare, announcing the rebranding of the RDS Arena to Laya Arena. This transformation is part of a broader initiative that includes a €52 million redevelopment project, enhancing the venue’s capacity to accommodate over 20,000 spectators.

About the Redevelopment

The extensive redevelopment efforts included vital renovations, notably the rebuilding of the Anglesea Stand. This ambitious project marks a pivotal moment for the arena, which has been a home for Leinster Rugby since 2007.

Key Features of Laya Arena

Renovated Anglesea Stand
Increased capacity exceeding 20,000
Modern amenities for enhanced visitor experience

First Major Event and Impact

The newly branded Laya Arena is expected to welcome its first major event, the Dublin Horse Show, in August of next year. Leinster Rugby has temporarily hosted its home games at renowned locations like the Aviva Stadium and Croke Park during the redevelopment phase.

Statements from Leadership

Leinster Rugby CEO Shane Nolan expressed enthusiasm about the partnership, stating, “This is a hugely significant day for Leinster Rugby… securing the long-term support of a brand like Laya Healthcare is one of the last pieces of the puzzle.” Nolan highlighted the anticipation for next season as they prepare to return to their home ground.

RDS CEO Paul Kelly echoed this sentiment, stating, “The RDS has been a cornerstone of Irish life for centuries… this partnership provides an important commercial contribution needed to close the funding gap for the Anglesea Stand reconstruction.” He emphasized that this collaboration would ensure the venue’s long-term sustainability while enhancing its cultural significance.

Conclusion

As Laya Arena prepares to unveil its newly transformed space, both Leinster Rugby and Laya Healthcare are set to thrive in this exciting new chapter. The partnership aims to deliver a modern and accessible experience for fans and visitors alike.