Ladbrokes Coral Achieve Exclusive Retail Rights for Pragmatic Play’s Big Bass Sensation
Entain has entered a significant partnership with Pragmatic Play to launch the popular Big Bass slot series in retail outlets. This agreement will bring the franchise to Ladbrokes and Coral shops across the UK for the first time. With over 2,700 locations involved, this collaboration marks a major expansion for both companies.
Ladbrokes and Coral to Feature Big Bass Sensation
Entain’s retail division will have exclusive bookmaker rights to several titles in the Big Bass series. These include:
- Big Bass Bonanza
- Big Bass Splash
- Big Bass Hold & Spinner
These titles have consistently performed well in Entain’s online portfolio, remaining in the top 20 games for both Ladbrokes and Coral. Big Bass Splash has emerged as the top-performing online slot in the UK following its launch in 2022.
Supporting an Omnichannel Strategy
The new agreement supports Entain’s omnichannel approach, which seeks to enhance player experiences across digital and retail platforms. As player demand grows, Entain aims to align these experiences effectively.
To promote this launch, the company plans to implement in-store marketing and promotional activities across the Ladbrokes and Coral estates.
Big Bass Franchise Overview
Launched in 2020, Pragmatic Play’s Big Bass franchise has captivated a global audience. It is recognized as one of the most prominent brands in the slot market. This new agreement makes the franchise available to retail customers in the UK for the first time.
Adam Goodall, Head of UK Slots and Table Games at Entain, expressed pride in bringing the Big Bass series to retail customers, stating, “These games have earned a long-standing and loyal following online.” He emphasized the excitement of offering these popular games in physical stores.
Irina Cornides, Chief Operating Officer at Pragmatic Play, also shared her enthusiasm for the partnership, noting, “This retail rollout demonstrates the enduring appeal of the Big Bass brand.” She highlighted her commitment to delivering engaging gaming experiences across multiple platforms.
