Irish Shoppers Alerted to Advanced Scams as Black Friday Deals Kick Off
As Black Friday approaches, Irish shoppers are being cautioned about advanced scams targeting consumers. With nearly 40 percent planning to shop today or on Cyber Monday, the risk of falling for online fraud is heightened. This season creates a “perfect storm” for scammers, according to the Competition and Consumer Protection Commission (CCPC).
Scam Risks Increase During Black Friday
The CCPC has unveiled new case studies detailing how consumers have become victims of increasingly sophisticated scams. These studies, covering incidents from November 2024 to August 2025, report losses ranging from €42 to €20,000. Scammers are employing various methods, including:
- Cloned websites that closely mimic legitimate retailers.
- Fake local shops with appealing offers.
- Targeted advertisements on social media.
Shopping Safely This Black Friday
To help consumers navigate the busy shopping season safely, the CCPC recommends three essential steps:
- Stop: Scammers often create urgency to prompt quick decisions. If something feels wrong or too good to be true, pause and assess.
- Search: Verify the legitimacy of websites. Check independent reviews on platforms like Trustpilot or Reddit.
- Stay Safe: Be alert for red flags such as unusually large discounts, unfamiliar websites, and overly positive reviews.
It’s advised to use a credit card, debit card, or a trusted payment provider to enhance financial security. Avoid direct bank transfers whenever possible.
Taking Action Against Scams
If consumers suspect they have been scammed, immediate action is essential. Contacting your bank or payment provider can initiate a chargeback process, potentially recovering lost funds. Additionally, notifying local law enforcement, such as Gardaí, is crucial for pursuing scam operators.
A spokesperson from the CCPC emphasized the importance of careful online shopping. “Do your research and take your time,” they said. “Don’t allow time-sensitive offers to rush your decisions; the risk of losing money in just a few clicks is real.” As the shopping frenzy continues, vigilance is key to ensuring a safe Black Friday experience.
