Ryanair to End Prime Membership Trial on November 28
Ryanair, Europe’s largest airline, has announced the termination of its Prime Membership program, effective November 28. This decision comes after an eight-month trial period where the airline signed up 55,000 members.
Details of the Prime Membership Closure
While the program is shutting down, existing Prime members will continue to enjoy monthly low fare offers until October 2026. However, no new memberships will be available after the November 28 deadline.
Financial Overview
During the trial, Ryanair’s Prime membership generated over €4.4 million in subscription fees. In contrast, the airline provided over €6 million in discounts to its Prime members. This discrepancy led to a financial loss, prompting the airline to reassess the viability of the program.
Statements from Ryanair
Dara Brady, Chief Marketing Officer of Ryanair, indicated that the demand for a members’ scheme had been longstanding among customers. Despite the enthusiasm, the effort required to sustain the Prime program did not align with the revenue it generated.
Future Focus for Ryanair
With more than 207 million passengers expected this year, Ryanair aims to concentrate on offering the lowest fares in Europe for all customers. The airline remains committed to providing value to its wider customer base rather than focusing solely on its Prime members.
- Prime Membership End Date: November 28
- Number of Members: 55,000
- Subscription Revenue: Over €4.4 million
- Discounts Provided: Over €6 million
- Total Passengers This Year: Over 207 million
In summary, Ryanair will continue to prioritize low fares and improved customer service for all its passengers, stepping away from exclusive membership offerings.
