Deliveroo Introduces Nectar Points Rewards for Sainsbury’s Orders
Deliveroo has officially integrated the Nectar loyalty program, becoming the first delivery platform in the UK to do so. Customers can now earn rewards when placing Sainsbury’s grocery orders through the app.
Introduction of Nectar Points Rewards
Starting today, Nectar members can acquire one Nectar point for every £1 spent on eligible products from participating Sainsbury’s locations via Deliveroo. This feature allows users to link their Nectar and Deliveroo accounts during the checkout process.
Linking Accounts and Earning Points
Once the accounts are linked, customers need to enter their Nectar card number when ordering qualifying items. This setup replicates the traditional in-store experience, allowing online shoppers to collect rewards similarly.
Broader Strategy for Customer Engagement
This development is part of Deliveroo’s strategy to incorporate various loyalty programs across grocery, restaurant, and retail partners. With 97% of UK consumers being members of at least one loyalty program, Deliveroo’s initiative meets the increasing demand for valuable rewards.
Nectar Loyalty Program Details
Nectar stands as one of the UK’s largest loyalty schemes, boasting 24 million members and over 500 partners. Points can be redeemed at various brands, including:
- Sainsbury’s
- Argos
- Esso
- British Airways
Customers typically use their points on groceries, fuel, flights, and other rewards from partner organizations.
Growing Popularity of Sainsbury’s on Deliveroo
Since partnering with Sainsbury’s in 2021, Deliveroo has significantly expanded its service, growing from just under 300 sites to over 1,000 locations across the UK. Popular items frequently purchased through the platform include:
- Sainsbury’s Strawberries 400g
- British Semi Skimmed Milk 2.27L (4 pint)
- Fairtrade Bananas x5
Comments from Deliveroo Executives
Suzy McClintock, Vice President of New Verticals at Deliveroo, emphasized the value of this integration. “We are delighted to be welcoming Nectar,” she stated. This partnership establishes Deliveroo as a leading option for on-demand convenience and loyalty in grocery shopping.
