Celebrities Unite on Savile Row Rosie Huntington-Whiteley Naomie Harris and David Gandy Support Pop-Up Crisis Christmas Shop
This December, Savile Row in Mayfair will host a special one-week designer Pop-Up Crisis shop. The event aims to provide essential funds for Crisis, a charity dedicated to supporting those experiencing homelessness across Great Britain. Well-known figures from the fashion industry are rallying together, donating clothing items and other resources for this noble cause.
Celebrity Support and Contributions
The Pop-Up shop features contributions from various celebrity supporters including:
- David Gandy
- Naomie Harris
- Emma Corrin
- Jamie Redknapp
- Louis Partridge
- Rosie Huntington-Whiteley
- Jarvis Cocker
These celebrities have donated pieces for both a raffle and direct sale within the pop-up store. Notably, David Gandy will curate an exclusive online collection, featuring selections from his wardrobe alongside items from various designers.
Supporting the Homeless Community
The proceeds from this event will directly benefit the services provided by Crisis. The charity plans to support approximately 5,500 individuals this Christmas through various initiatives:
- Opening hotels for those at risk of sleeping rough
- Establishing day centers for additional support
- Offering health and wellbeing programs
Guests at these services will receive hot meals, companionship, and essential guidance on housing, employment, and benefits. This comprehensive approach aims to assist individuals in taking critical steps out of homelessness.
Notable Donations from Luxury Brands
The pop-up shop will feature a curated selection of designer clothing donated by various Savile Row tailors and luxury brands. Participants in this initiative include:
- Anderson & Sheppard
- Huntsman
- Knatchbull
- Scabal
- P. Johnson
- Watches of Switzerland Group
- Mr. Porter
- Campaign for Wool supporters, among others
This unique shopping experience aims not just to raise funds but also to celebrate the craftsmanship synonymous with Savile Row.
Past Success and Future Goals
Since its inception in 2018, the Pop-Up Crisis has successfully raised over £650,000. The event has become a vital fixture in the charity’s calendar. Liz Choonara, Executive Director of Commerce and Enterprise at Crisis, highlighted the significance of the event, expressing gratitude towards the pop-up team and supporters for their commitment to this meaningful cause.
The Pop-Up Crisis shop will be located at 18-19 Savile Row, contributing to the festive spirit while aiming to end homelessness in the community. Every purchase will help ensure that these efforts continue, making a real difference in the lives of those affected by homelessness.
