WFMZ Enhances Workflow with Automation and Graphics Upgrades

WFMZ-TV, an independent broadcasting station in Allentown, Pennsylvania, is enhancing its workflow through significant upgrades in automation and graphics technology. The station, owned by Maranatha Broadcasting Co., serves as a key news source for the northern Philadelphia area, delivering over 10 hours of local news daily across various subchannels.

Transition to Advanced Systems

As WFMZ-TV’s operational needs increased, the limitations of outdated automation became evident. The existing system failed to efficiently manage playout and graphics across its multiple facilities. To address these challenges, WFMZ sought a comprehensive solution from a single vendor.

Imagine Communications Partnership

WFMZ adopted the ADC automation and Versio Graphics solutions from Imagine Communications. The implementation spans three key sites: the Allentown studio, a disaster recovery site, and a dedicated playout server at the MeTV transmitter location in Philadelphia.

Improved Workflow and Efficiency

The integration of Imagine’s technology has streamlined WFMZ-TV’s workflow, aligning with existing content creation processes. One standout feature is the built-in Adobe After Effects integration, which facilitates seamless graphics production.

• Automated content segmentation with Imagine’s Motion feature.
• Flexible graphics options, including on-screen graphics and sponsored content.
• Dynamic branding for special event celebrations.

Engaging Viewer Interaction

Versio Graphics has transformed viewer engagement with its versatile graphic capabilities. Monthly partnerships with local clients enable WFMZ to run themed awareness campaigns. For instance, educational snipes for Hispanic Heritage Month were created with rotating historical facts, keeping the content interactive.

Optimized Production Processes

In celebration of significant milestones, WFMZ has effectively used Versio Graphics to create dynamic on-screen elements, such as animated logos for the Berks Edition newscast’s 30th anniversary. Automation allows for real-time adjustments without the need for reprogramming.

Weather Channel Upgrade

This technology overhaul has also enhanced WFMZ’s weather channel, where nearly 300 graphics are now efficiently managed through a single Adobe After Effects template. This improvement drastically reduces production time while ensuring consistency in branding.

Positive Viewer Feedback and Future Growth

The switch to Imagine Communications’ solutions has been met with positive viewer feedback. The reliability and flexibility of both Versio Graphics and ADC automation enhance the overall quality of local content. WFMZ-TV’s management remains focused on growth, aiming to leverage this technology as the station approaches its 50th anniversary in 2026.

With a forward-thinking approach, WFMZ-TV looks ahead to continued innovation in broadcasting, ensuring high-quality content delivery remains at the forefront of its mission.